What Is Influencer Marketing: An Effective Niche For Digital Marketers

Credit : pixabay.com So, you have embarked on a digital marketing career. The fundamental goal of digital marketing is to promote products and services, by using online media. And how does Digital marketing seek to achieve this goal? To attain this primary objective, a digital marketer follows a coherent strategy and uses certain tools and techniques that are… Continue reading What Is Influencer Marketing: An Effective Niche For Digital Marketers

Digital and Social Media Marketing Strategy Trends to watch for in 2018

Credit : freepik.com   1. Increased Consumption Of Videos: Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content. 2. Instagram Stories Is Where The… Continue reading Digital and Social Media Marketing Strategy Trends to watch for in 2018

Top Trends In Marketing Automation To Look Out For In 2018

It wouldn’t be wrong to say that we have witnessed some notable changes globally in the past couple of years. The biggest economy in the world got celebrated President, digital money (cryptocurrency) skyrocketed in value after almost a decade, the world saw its first robo-citizen in Saudi Arabia, and AI & automation delved deeper into… Continue reading Top Trends In Marketing Automation To Look Out For In 2018

8 Tips To Take Your Email Marketing To The Next Level

So let’s start from the beginning. You find yourself wanting to send an email campaign about your latest product launch or a promotion of your existing product. You have your email database in hand and you want to reach your customers faster. And a second before you hit the send button you have a few concerns on… Continue reading 8 Tips To Take Your Email Marketing To The Next Level

Create An Action Oriented SMS Marketing Strategy For Your Business

Today’s competitive market makes it imperative for a business to be flexible in adapting to the rapid evolution of marketing channels and best practices. By developing and establishing a well considered strategy, an organization can scale up its business by targeting the right audience and engaging them well with a curated mix of resources. SMS as… Continue reading Create An Action Oriented SMS Marketing Strategy For Your Business

5 WAYS TO MAKE THE MOST OF A SMALL MARKETING BUDGET

When times get tough for small businesses, one of the first things you can look to cut back on is your marketing budget. Of course, getting the word out about your venture is essential, especially in a tough economic climate, but there are still plenty of ways to create that much-needed buzz for your biz… Continue reading 5 WAYS TO MAKE THE MOST OF A SMALL MARKETING BUDGET